Nurturing Knowledge – a job for PR
Posted by Heather Yaxley on January 18, 2012 · 7 Comments
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn to Google, Wikipedia, digital dictionaries, social media or online news sources routinely when we want to know something?
The English-speaking student population is apparently distraught that [...]
Filed under PR Techster · Tagged with Bordieu, capital value, Change, knowledge, knowledge base, knowledge capital, Measurement, personalised search, Public Relations, Reputation, Research, Social capital, Social media, Web 2.0
Public relations and the public interest: a matter of opinion
Posted by Heather Yaxley on June 22, 2011 · 20 Comments
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
Filed under PR Nexus · Tagged with Debate, Governance, Practitioners, Professional Associations, Public Interest, Public Relations, Reputation, The Profession, Values
Barcelona 1 – Evaluation 0?
Posted by Catherine Arrow on June 26, 2010 · 19 Comments
This month saw another cross-border event, with the agreement and publication of the “Barcelona Declaration of Research Principles” at the 2nd European Summit on Measurement. Five global bodies and 200 delegates from 33 countries all voted overwhelmingly to adopt a set of basic principles.
Filed under PR Axis · Tagged with Audience, Change, Evaluation, Global communication, Influence, Measurement, Public Relations Measurement and Evaluation, Reputation, Research, Social impact
OOPS! Gordon Brown’s recent debacle leads public relators to think this one out, with some care….
Posted by Toni Muzi Falconi on April 30, 2010 · 5 Comments
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…’ then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.
Filed under PR Vision · Tagged with Change, Communication, Crisis Management, Culture, Democracy, Education, ethics, Evaluation, Influence, Reputation, Social impact, Social Responsibility, Society
“Intel inside&”? Reinventing our profession … before extinction?
Posted by Toni Muzi Falconi on March 13, 2010 · 1 Comment
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.
Filed under PR Vision · Tagged with Change, Culture, Education, Institutionalization, Media, Organisation, Publics, Reputation, Social Responsibility
Social Media go Mainstream? Euprera spring symposium in Gent (Belgium)
Posted by Toni Muzi Falconi on March 6, 2010 · 5 Comments
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
Filed under PR Nexus · Tagged with Blogs, Change, Culture, Education, Media, Reputation, Research, Social impact, Social media, Social Responsibility, Web 2.0
And now, let’s work for the Stockholm Accords and the future of our profession!
Posted by Toni Muzi Falconi on February 12, 2010 · 4 Comments
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Filed under PR Nexus · Tagged with Blogs, Change, Communication, Culture, Economic Impact, Engagement, Evaluation, Governance, Measurement, Professional Associations, Publics, Reputation, Research, Social Responsibility, Web 2.0
Talibans implementing an apparently effective public relations campaign in Afghanistan, reports the New York Times.
Posted by Toni Muzi Falconi on January 21, 2010 · 7 Comments
This morning’s edition of the New York Times carries on it’s front page an enligthening article by Alissa Rubin on the Taliban’s public relations campaign in Afhganistan, casting a well informed and brilliantly reported portrait of how the Taliban’s are increasing in their effort to gain the support of the people.
Filed under PR Sphere · Tagged with Change, Culture, Engagement, Influence, Institutionalization, Organisation, Politics, Reach, Reputation, Social impact, Society
Have More Walls Come Tumbling Down?
Posted by Kristen E. Sukalac on December 31, 2009 · 25 Comments
Co-authored with Mike Klein
In the later part of the year that ends today, much attention has been paid to the 20th anniversary of the fall of the Berlin Wall. But another wall seems to have been definitively torn down this year with much less brouhaha: the distinctions between social, political, commercial and employee communication. The [...]
Filed under Seasoned Posts · Tagged with Change, Communication, corporate communication, Democracy, employee communication, Engagement, external communication, internal communication, Management, Reputation, Social Responsibility
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Posted by Toni Muzi Falconi on November 5, 2009 · 7 Comments
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
Filed under Seasoned Posts · Tagged with Comment, Communication, Culture, Debate, Dialogue, Engagement, Institutionalization, Integration, Management, Organisation, Public Relations, Publics, Reputation, Research, Social Responsibility, Society, Stakeholders, The Profession