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Posted by Judy Gombita on December 7, 2011 · 88 Comments
Guest post by Terry Flynn, PhD, APR, FCPRS
Setting the stage for a defining moment for public relations
Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association [...]
Posted by Judy Gombita on July 13, 2011 · 17 Comments
An in-depth interview with the gent practising PR for the world’s largest organization of public relations professionals.
There’s an irony that public relations as a discipline struggles to manage the industry’s reputation. Why do you think this is the case?
There’s some truth to the “shoemaker’s children” analogy, but the root causes go well beyond that.
For one [...]
Posted by Heather Yaxley on February 9, 2010 · 3 Comments
Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated “best” or “worst” practice. And, it’s not just the textbooks, as recent incidents have seen plenty of advice from PR “experts” through online and social media.
Posted by Benita Steyn on September 17, 2009 · 17 Comments
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up [...]
Filed under Seasoned Posts · Tagged with Dialogue, Engagement, ethics, Governance, Institutionalization, Management, Organisation, Practitioners, Public Relations, Publics, Reputation management, Social impact, Social Responsibility, Society, Stakeholders, The Profession
Posted by Judy Gombita on May 20, 2009 · 7 Comments
2009 Edelman Trust Barometer Executive Summary
“An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and communications. When problems arise within companies, stakeholders need to see senior executives take a visible lead in acknowledging errors, correcting mistakes, and working with employees to [...]
Posted by Toni Muzi Falconi on May 16, 2009 · 5 Comments
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the [...]
Filed under Seasoned Posts · Tagged with Crisis Management, Debate, Global communication, Governance, Institutionalization, International public relations, Management, Media, Organisation, Politics, Public Relations, Publics, Reputation management, Social media, Society, Stakeholders, The Profession
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Transforming a Fly into an Elephant: our Russian Colleagues have an Official Hymn! While CIPR in the UK grants Chartered Status to 25 professionals
Posted by Toni Muzi Falconi on December 11, 2009 · 1 Comment
….And it’s true, my friend, we can even do miracles,
create a legend; turn a fairy-tale into reality,
transform a fly into an elephant, a donkey – into a camel,
and throw the negative into the dust of a street…
Filed under Seasoned Posts · Tagged with Comment, Culture, Debate, ethics, Institutionalization, International public relations, Professional Associations, Public Relations, Reputation management, Social Responsibility, Society, The Profession