Relationship advice for PR practitioners
Posted by Heather Yaxley on October 12, 2011 · 14 Comments
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually [...]
Filed under PR Motion · Tagged with Communication, Dialogue, Education, Engagement, Evaluation, Listening, Public Relations, Publics, relationships, The Profession
“Intel inside&”? Reinventing our profession … before extinction?
Posted by Toni Muzi Falconi on March 13, 2010 · 1 Comment
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.
Filed under PR Vision · Tagged with Change, Culture, Education, Institutionalization, Media, Organisation, Publics, Reputation, Social Responsibility
To listen, to engage: empty buzzwords?
Posted by Toni Muzi Falconi on February 21, 2010 · Leave a Comment
“Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating” – this sentence is extracted from an interesting op-ed column of last Friday’s NYT under the title ‘the power elite’
Filed under PR Nexus · Tagged with Change, Culture, Dialogue, Education, Engagement, Management, Organisation, Publics
And now, let’s work for the Stockholm Accords and the future of our profession!
Posted by Toni Muzi Falconi on February 12, 2010 · 4 Comments
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Filed under PR Nexus · Tagged with Blogs, Change, Communication, Culture, Economic Impact, Engagement, Evaluation, Governance, Measurement, Professional Associations, Publics, Reputation, Research, Social Responsibility, Web 2.0
Obama losing control of his narrative? Then why is Berlusconi successfully holding his?
Posted by Toni Muzi Falconi on February 2, 2010 · 6 Comments
It seems that, during his first year in office, President Obama is progressively losing control of his narrative. It also seems that Italy’s Berlusconi is, instead, holding on to his narrative with success.
Filed under PR Sphere · Tagged with Culture, Democracy, Governance, Politics, Public Relations, Publics, Social impact, Society
Reaching out to Generation Connectivity Online
Posted by Kristen E. Sukalac on January 23, 2010 · 2 Comments
Public administrations have a reputation for inertia, so it’s always refreshing to see innovative counterexamples. The French Office national d’information sur les enseignements et les professions (ONISEP) is tasked by the Ministry of Education to help students, parents and educators to learn about existing professions and various opportunities for training or further studies.
Filed under PR Nexus · Tagged with Audience, Education, ONISEP, Publics, Seasoned Posts, Social media, youth
The Communication Initiative and Haiti: how we, public relators, can hope to add real value
Posted by Toni Muzi Falconi on January 16, 2010 · 1 Comment
My good friend Warren Feek, from the Communication Initiative, has sent the following message…very relevant in general, but even more specifically for our professional community. Please read and, where possible, participate. Thank you.
Filed under PR Sense · Tagged with Change, Community, Crisis Management, Governance, Influence, Organisation, Publics, Social impact, Social Responsibility
Tackling social migration tensions with the architectural and the generic principles and specific applications concepts of public relations
Posted by Toni Muzi Falconi on January 9, 2010 · 10 Comments
You might have read these last few days of the serious social crisis developed in the southern Italian city of Rosarno in the region of Calabria, where an exasperated local community took to the streets and violently attacked the growing community of African migrants, leaving many wounded.
Filed under PR Vision · Tagged with Community, Culture, Democracy, Education, Governance, Integration, Media, Politics, Publics, Social impact, Social Responsibility, Society
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Posted by Toni Muzi Falconi on November 5, 2009 · 7 Comments
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
Filed under Seasoned Posts · Tagged with Comment, Communication, Culture, Debate, Dialogue, Engagement, Institutionalization, Integration, Management, Organisation, Public Relations, Publics, Reputation, Research, Social Responsibility, Society, Stakeholders, The Profession
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
Posted by Toni Muzi Falconi on December 21, 2009 · 1 Comment
I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]
Filed under Seasoned Posts · Tagged with Comment, Communication, Culture, Debate, Democracy, Dialogue, Education, Institutionalization, International public relations, Listening, Management, Public Relations, Publics, Reach, Research, Society, The Profession