An international conversation with CIPR candidates
Result announced: The UK’s Chartered Institute of Public Relations (CIPR) has announced the results of its 2014 President election – with Stephen Waddington the successful candidate [polling 68% of votes; turnout 8.8% of membership].
PR Conversations offers congratulations to Stephen and Commisserations to Jon, the two candidates.
During the election campaign, we invited them to participate in [...]
Three wise men – homage to a public relations paradigm
In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications.
The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to [...]
Generic principles and specific applications in public relations
In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment.
Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple [...]
Developing a worldview of public relations
All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices and arguments are the outcome of personal and professional experience, our educational background, our values and perspectives on how things are – or should [...]
Public relations – career agency or apathy?
In 2011, I asked Do you know where you’re going to? in relation to careers in public relations. Beyond the individual career context, this question continues to have relevance for organizations and the wider occupation.
Within the wider occupation, debate is often over whether PR is a profession or a craft. However, each has specific [...]
Selecting stakeholder groups for effective communication in the 21st-Century
As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders?
What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly?
A guest interview and conversation between
Toni Muzi Falconi and Rachel Miller
Recently Toni Muzi Falconi approached PR Conversations about some of [...]
500 PR Conversations
This is post #501 – which seems a useful milestone to reflect on the previous 500 posts at PR Conversations, and invite you to contribute your views on the blog overall.
For me, PR Conversations has provided a global platform for debating and considering a wide range of classic and contemporary developments in public relations. [...]
Fifty shades of PR
What shade of PR do you practice? I believe that “PR is what PR does” which offers a broad perspective encompassing many shades.
In a recent PR Conversations post, Fraser Likely, said he didn’t “do” PR. Rather he advises on the management of PR functions. This is a shade of PR.
Similarly, the Melbourne [...]
The PR impact of rejection and denial
Modern media is making it ever easier for people to reject things that they don’t want to hear. We can scan and filter out sentiments or information that we find objectionable or which doesn’t fit with our existing world view. But rather than actively assess information before accepting or rejecting it (as proposed [...]
An honest role for PR in integrated reporting vs. sustainability propaganda
Guest post by Mojca Drevenšek
What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations?
This was the theme of my 2012 Bledcom paper, highly influenced by an earlier conference paper by Benita Steyn and Estelle de Beer, “The Strategic Role of Public Relations in the [...]