Shortly before the holiday break began in December, I received an email from Stephanie Cegielski, associate director, public relations, of the Public Relations Society of America, inviting me to submit a 2013 trends post for the PRSay blog.
Besides nailing down whether I could comply with the submission deadline, I was curious to find out more about the #PRin2013 initiative. I [...]
An in-depth interview with the gent practising PR for the world’s largest organization of public relations professionals.
There’s an irony that public relations as a discipline struggles to manage the industry’s reputation. Why do you think this is the case?
There’s some truth to the “shoemaker’s children” analogy, but the root causes go well beyond that.
For one [...]
It used to be that the only way to access research, best practices, talent and senior-level guidance in the communication profession was to be a part of an industry organization.