We need bigger ambitions in public relations
Last year I wrote about ‘excellence‘ suggesting that PR needs to stretch beyond specified performance standards or comparative pre-eminence. I’ve been thinking about this during my recent hours spent marking student work – and when looking at the winners of various PR industry awards. My conclusion is that I’d like to see much bigger [...]
An international conversation with CIPR candidates
Result announced: The UK’s Chartered Institute of Public Relations (CIPR) has announced the results of its 2014 President election – with Stephen Waddington the successful candidate [polling 68% of votes; turnout 8.8% of membership].
PR Conversations offers congratulations to Stephen and Commisserations to Jon, the two candidates.
During the election campaign, we invited them to participate in [...]
PRoust Questionnaire: Stuart Bruce
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from Stuart Bruce:
1. What is your most [...]
The final word – why PR books still matter
When was the last time you read a public relations book? I mean a proper book with pages that you turn by hand, not a representation that you flick with a finger. A real book, where the author had to make a final decision of what to include, before the editing and printing processes [...]
Looking for excellence in public relations
What exactly does ‘excellence’ mean in public relations? Is it something to be achieved by anyone following a particular approach (as implied by the Model of Excellence), or demonstrated by those recognised by the industry (such as winners of the CIPR Excellence Awards)?
My dictionary equates the term with ‘extremely good’ or ‘pre-eminent; which are [...]
PRoust Questionnaire: Al Clarke
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from Al Clarke:
1. What is your most striking [...]
Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of the occupation have been filtered out in preference to the more status-oriented relationship perspective of PR. The end result will have an aspirational feel good [...]
PR is what PR does – a question of ethics
Not surprisingly there’s been a great deal of discussion of ethics in relation to the News Corp phone-hacking scandal. Although journalism and corporate governance are facing the real ethical questions, public relations has been brought into the mix by many commentators. Indeed, the Vancouver Sun attributes any ethical lapses in journalism to the practice of [...]
PRoust questionnaire: Richard Bailey
Richard Bailey MCIPR experienced public relations educator (university and professional qualifications) and a former business journalist and PR manager/consultant.
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not [...]
Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]