PRoust Questionnaire: Al Clarke
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from Al Clarke:
1. What is your most striking [...]
Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of the occupation have been filtered out in preference to the more status-oriented relationship perspective of PR. The end result will have an aspirational feel good [...]
PR is what PR does – a question of ethics
Not surprisingly there’s been a great deal of discussion of ethics in relation to the News Corp phone-hacking scandal. Although journalism and corporate governance are facing the real ethical questions, public relations has been brought into the mix by many commentators. Indeed, the Vancouver Sun attributes any ethical lapses in journalism to the practice of [...]
PRoust questionnaire: Richard Bailey
Richard Bailey MCIPR experienced public relations educator (university and professional qualifications) and a former business journalist and PR manager/consultant.
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not [...]
Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
PR rules not OK
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
PRoust Questionnaire: Nelly Benova
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
1. What is your most striking characteristic as a PR [...]
PR – it’s a woman’s world
It is nearly 25 years since the publication of Cline’s ‘Velvet Ghetto’ study of women in public relations which responded to the increasing feminisation of the occupation. Undeniably today, the field is one dominated by women – indeed, based on my UK experience, 90% of the students on undergraduate PR degree courses and studying for [...]
Why don’t PR Awards walk the talk on evaluation?
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of “walking the talk” if you look at the Award programmes they run.
In particular, use of AVE is neither prohibited nor penalised whilst a lack of [...]
Stockholm Accords approved text
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15