Who should be dealing with the sponsoring of online conversations?
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’.
This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media [...]
Yes we camp. Where does creativity stand in public relations practice?
Yes we camp.
Creativity here dramatically overrides any rational argument or concept.
I am sure you saw/heard these three simple words during media coverage of the recent G8 in earthquaked Abbruzzo.
Another example I vividly remember from Milano’s public walls in the early, highly creative, days of student revolt in the late sixties of the last century:
Fascisti porci, [...]
How frequent, honest communication translates to trust in corporations and leadership
2009 Edelman Trust Barometer Executive Summary
“An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and communications. When problems arise within companies, stakeholders need to see senior executives take a visible lead in acknowledging errors, correcting mistakes, and working with employees to [...]
‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]
Opinion Fatigue or Productive Serendipity? Where do you sit in the Babel Web?
If, like me, your head is spinning with the constant conversation, your ears vibrating with the latest buzz and your hands weary from punching keys on the latest digital toys, then perhaps you would do me the kindness of joining me – perhaps under the shade of a virtual tree – for a bit of [...]
King III Report on Governance for South Africa available for Comment
The long-awaited Draft King III Report and its Principles have been made public by the Institute of Directors in Southern Africa (IOD). Of particular interest to Public Relations/ Corporate Communication is Chapter 8: ‘Managing Stakeholder Relationships’.
Retaining Professionals Who Thrive on Challenge
This post appeared original on the Institute for Public Relations blog, written by Pamela Blum and Vanessa Tremaro. In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are [...]
Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?
A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession.
Nina Devlin, an experienced pr professional specialised in acquisition and new listing activities on behalf of clients of the highly reputed Brunswick firm, has been temporarily suspended without [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
Culture and Public Relations: a letter from Bled, Slovenia
Posted by Toni Muzi Falconi on July 12, 2009 · 1 Comment
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
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