Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
Difference between King III and King II Reports on Governance
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up [...]
From Paul Seaman: defending public relations against social media hype…
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes:
It is often said that we are witnessing the birth of a media revolution which amounts [...]
Authentic CEOs
I like the approach Marc Wright from Simply Communicate and Vice Chair of the IABC Europe and Middle East Region takes to discussing authenticity and corporate leadership. First he provides three sets of CEOs that he compares and contrasts (although it’s not always clear to me why those particular people are paired). And then he [...]
Information overload: a public relator’s risk, but also an opportunity….
In a report here from an Iabc conference last February in Lugano I suggested a thorough consultation of Martin Eppler and Jeanne Mengis ‘s research paper on informaton overload as the best presentation of that conference.
I attached the paper, but was immediately warned by a Iabc Guardian that the paper was not for consultation [...]
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model:
la politica del cucù (pronounced cucku)!
The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front [...]
The ethical state, social communication and public relations…
How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours?
The amount of literature is overwhelming and highly contradictory.
Of course governments and other public agencies or institutions, normally advised by many of our colleagues who thrive on the trade and [...]
A peep through the Vatican’s public relations efforts. A major speech by Father Lombardi on social media
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)…
More recently…the first Masters program in Public Relations ever held in Italy was in 1960/61, organized for the Vatican by the Dominican Father Felix Morlion, head of the then Pro Deo University of Rome. (Today it [...]
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Posted by Toni Muzi Falconi on October 3, 2009 · 11 Comments
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]
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