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Posted by Judy Gombita on May 18, 2010 · 1 Comment
While there is some anecdotal evidence, little formal research has been published on public relations/communication department organizational structure–particularly on: the models in use; the strengths and weaknesses of each of those models; the factors that drive the chief communication officer (CCO) to choose a specific organizational design. These questions will be addressed by this research: Global Study on Communication Department Structure.
Posted by Toni Muzi Falconi on March 30, 2010 · 9 Comments
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?
This blog has already discussed the Stockholm [...]
Filed under PR Nexus · Tagged with Change, Culture, Engagement, Evaluation, Governance, Institutionalization, Measurement, Organisation, Practitioners, Professional Associations, Society
Posted by Toni Muzi Falconi on March 13, 2010 · 1 Comment
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.
Posted by Toni Muzi Falconi on February 21, 2010 · Leave a Comment
“Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating” – this sentence is extracted from an interesting op-ed column of last Friday’s NYT under the title ‘the power elite’
Posted by Toni Muzi Falconi on January 21, 2010 · 7 Comments
This morning’s edition of the New York Times carries on it’s front page an enligthening article by Alissa Rubin on the Taliban’s public relations campaign in Afhganistan, casting a well informed and brilliantly reported portrait of how the Taliban’s are increasing in their effort to gain the support of the people.
Filed under PR Sphere · Tagged with Change, Culture, Engagement, Influence, Institutionalization, Organisation, Politics, Reach, Reputation, Social impact, Society
Posted by Catherine Arrow on January 11, 2010 · 9 Comments
Read the paper? Nah – that’s old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what’s unfolding? Didn’t bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.
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+10%! those increasingly muddy waters between evaluation/measurement and return on investment
Posted by Toni Muzi Falconi on November 29, 2009 · 15 Comments
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]
Filed under Seasoned Posts · Tagged with Comment, Communication, Culture, Debate, Economic Impact, Evaluation, Management, Measurement, Organisation, Public Relations, Research, The Profession