The End of the World as We Know It?
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.
From Paul Seaman: defending public relations against social media hype…
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes:
It is often said that we are witnessing the birth of a media revolution which amounts [...]
Storytelling, Public Relations and The Drum Beat… a wealth of suggestive cases from the world
As our global public relations community intensifies its discussion and analysis of the storytelling approach to organizational communication, may I strongly suggest you make good use of this link to the just distributed issue of Warren Feek’s The Drum Beat newsletter, entirely dedicated to storytelling?
As editor Kier Olsen DeVries writes in his introduction:
This [...]
On Berlusconi again: when advertising and information find a synthesis and fiction becomes the only reality
Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country.
A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out [...]
Who should be dealing with the sponsoring of online conversations?
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’.
This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media [...]
Test of the Twitter Broadcasting System
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it doesn’t target messages to specific audiences and doesn’t allow them to choose the desired content.
On that basis, my admittedly limited experience with Twitter makes me [...]
Information overload: a public relator’s risk, but also an opportunity….
In a report here from an Iabc conference last February in Lugano I suggested a thorough consultation of Martin Eppler and Jeanne Mengis ‘s research paper on informaton overload as the best presentation of that conference.
I attached the paper, but was immediately warned by a Iabc Guardian that the paper was not for consultation [...]
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
Debut of two-part CBC Radio show–News 2.0: The Future of News in an Age of Social Media (updated)
I’m briefly interrupting the wonderful debate on CPRS’s new definition of public relations to let you know that a new, two-part CBC Radio show, produced by Ira Basen (of Spin Cycles fame), begins on Sunday, June 21st: News 2.0: The Future of News in an Age of Social Media.
A stakeholder relationships approach to global climate change
Posted by Toni Muzi Falconi on November 2, 2009 · Leave a Comment
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]
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