You are here:
Home / Archives for Media
Posted by Judy Gombita on January 25, 2012 · 6 Comments
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]
Filed under PR Axis · Tagged with access, disclosure, government communication, Media, Pierre Killeen, political engagement, PR20.0, process, public sector, Social media, Stakeholders, talking points, truth, Tyler Orchard, veracity
Posted by Heather Yaxley on November 16, 2010 · 46 Comments
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role of PR versus marketing in this brave new world. It’s all about the media – with little consideration of what we should really be interested [...]
Posted by Heather Yaxley on October 25, 2010 · 9 Comments
By Janette van Kalkeren
The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union (EU), within which there is free movement of people, goods, services and capital; 16 of these countries have the same currency, the Euro. So does this [...]
Posted by Heather Yaxley on October 14, 2010 · 34 Comments
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and lightness of touch.
The open communications approach that was evident from initial reports of the collapse of the mine reflected the leadership style of the Chilean [...]
Posted by Heather Yaxley on September 3, 2010 · 17 Comments
“Journalism is just ditchwater”, a quote attributed to Carlyle in 1881, contrasts with the claims of modern journalists who believe they play a critical role in society as the Fourth Estate following in the footsteps of the investigative power evidenced in the Watergate saga. It is this idea of the power of the media that [...]
Posted by Judy Gombita on April 1, 2010 · 21 Comments
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to read (and opine about) newspaper content found online and at no charge.
Posted by Kristen E. Sukalac on March 18, 2010 · 1 Comment
The power of the media and the ethics of communication are recurring themes for PR professionals and other communcators. Can an authoritative media voice push anyone to cross ethical lines they think are non-negociable?
Posted by Toni Muzi Falconi on March 13, 2010 · 1 Comment
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.
Posted by Toni Muzi Falconi on March 6, 2010 · 5 Comments
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
Filed under PR Nexus · Tagged with Blogs, Change, Culture, Education, Media, Reputation, Research, Social impact, Social media, Social Responsibility, Web 2.0
Next Page »