Message pointer: Demonstrating value
I’m pointing you to the Message from the President, which recently went online on the Canadian Public Relations Society’s website. In his message, Dr. Terrence (Terry) Flynn, APR, FCPRS, outlines an organizational need for public relation
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
Lies, Damn Lies and Twitter
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]
Four Things That Only Took Me Five Years to Learn
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me [...]
Should you avoid ’sinking the boat’ or ‘missing the boat’? The New Yorker on advertising spent. Does it also apply to public relations?
Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker.
It is a very inspiring book and, although hardly citing public relations, it is for us what one might call a ‘professional book’, in the sense that it clearly illustrates how by [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
Institutionalisation of the PR ‘Educationist’ role – a South African case
As suggested by Prof Emanuele Invernizzi, co-organizer of the Euprera Congress taking place in Milan 16-18 October, I listened to his interviews with a number of academics and practitioners on the Congress website on the topic of the ‘Institutionalisation of Public Relations’. Both Prof Betteke van Ruler from the Netherlands and Prof Anne Gregory from [...]
Two recent documents for all of us….so avid for data on our profession!
The fifth GAP (generally accepted paractices) gap report from Annenberg School of Communication has just been released, while Ansgarr Zerfass from Leipzig, leading a coalition of ten european universities has just launched the largest online survey on public relations in Europe ever attempted. Participate here.
election polls are only the tip of an iceberg for an essential review of understanding reality as it unfolds ever so fuzzily…
Once again most polls conducted for the recent Italian elections were wrong.
Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars.
So what else is new?
Helas!
This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as [...]
Don Bates: turning theory into practice. An integrated software platform.
Posted by Toni Muzi Falconi on September 26, 2009 · 16 Comments
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
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