‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]
Should you avoid ’sinking the boat’ or ‘missing the boat’? The New Yorker on advertising spent. Does it also apply to public relations?
Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker.
It is a very inspiring book and, although hardly citing public relations, it is for us what one might call a ‘professional book’, in the sense that it clearly illustrates how by [...]
Opinion Fatigue or Productive Serendipity? Where do you sit in the Babel Web?
If, like me, your head is spinning with the constant conversation, your ears vibrating with the latest buzz and your hands weary from punching keys on the latest digital toys, then perhaps you would do me the kindness of joining me – perhaps under the shade of a virtual tree – for a bit of [...]
King III Report on Governance for South Africa available for Comment
The long-awaited Draft King III Report and its Principles have been made public by the Institute of Directors in Southern Africa (IOD). Of particular interest to Public Relations/ Corporate Communication is Chapter 8: ‘Managing Stakeholder Relationships’.
Report from Lugano (IABC) and Frascati (Cittadinanzattiva): the underwear and the genericity of public relations…
Rem Koolhaas, the reputed Dutch architect and professor at Harvard has recently launched a new ‘buzz word’: that of generic architecture.
Just as generic pharma simply deliver the functionality of the base-molecule, generic architecture rediscovers its basic function and common sense, overwhelmed in recent years by the many extravaganzas and by the pressures of competition.
Two [...]
Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program
Quanno ce vò, ce vò (pronounced: cannocievò, cievò).
So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs…
In a particular period in which my Country (Italy) and its private, public and social elites are undergoing a sustained (and increasingly intolerable) intellectual deterioration with dire [...]
The Business of Business is… Responsible Business: where public relations becomes relevant, in the form of stakeholder relationship management
1.
The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic discontinuity (see here) in which we all find ourselves immersed since the end of the twentieth century.
A discontinuity originated by the radical subversion of the [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable of allowing our practice to fully benefit (or at the very least, suffer less) from this economic crisis, which will be with us for [...]
A peep through the Vatican’s public relations efforts. A major speech by Father Lombardi on social media
Posted by Toni Muzi Falconi on May 20, 2009 · 4 Comments
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)…
More recently…the first Masters program in Public Relations ever held in Italy was in 1960/61, organized for the Vatican by the Dominican Father Felix Morlion, head of the then Pro Deo University of Rome. (Today it [...]
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