Relationship advice for PR practitioners

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics.  But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually [...]

PRoust Questionnaire: Anne Gregory

Professor Anne Gregory, PhD, FCIPR, is director of the Centre for Public Relations Studies at Leeds Metropolitan University. Before moving into academic life, Anne spent 12 years in practice, holding senior appointments, both in-house and in consultancy.

PRoust Questionnaire: Markus Pirchner

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. Answered by: Markus Pirchner

Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students

I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]

A stakeholder relationships approach to global climate change

Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]

The two-faced god and our cusp catastrophe

News that celebutante Kim Kardashian is to produce a ‘reality’ show on public relations sent shivers of dread down my spine this week. More than anything else, it highlighted (for me) the fact that as a profession, we are in the midst of a cusp catastrophe that requires attention from us all.
For several months now [...]

On Berlusconi again: when advertising and information find a synthesis and fiction becomes the only reality

Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country.
A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out [...]

Culture and Public Relations: a letter from Bled, Slovenia

As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]

Yes we camp. Where does creativity stand in public relations practice?

Yes we camp.
Creativity here dramatically overrides any rational argument or concept.
I am sure you saw/heard these three simple words during media coverage of the recent G8 in earthquaked Abbruzzo.
Another example I vividly remember from Milano’s public walls in the early, highly creative, days of student revolt in the late sixties of the last century:
Fascisti porci, [...]

A peep through the Vatican’s public relations efforts. A major speech by Father Lombardi on social media

The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)…
More recently…the first Masters program in Public Relations ever held in Italy was in 1960/61, organized for the Vatican by the Dominican Father Felix Morlion, head of the then Pro Deo University of Rome. (Today it [...]

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