Commodity blogging
In an article about Mommy Bloggers on her Greenbanana blog, Heather Yaxley evokes the law of supply and demand, noting that “there are too many motoring writers and too few outlets for their words”. She raises a key issue that I don’t think anyone has discussed yet. Will the much heralded rise of the citizen [...]
Evolving PR – ready to learn a new dance?
On the doorstep to Christmas, I thought I would mention my favourite game this year. ‘Spore’ lets you evolve from a tiny cell into a creature that you nurture over time. In order to play you must move from cell to creature stage to form a tribal group, then on to determine your own brand [...]
Journalists support role of PR
The global automotive industry, and particularly the Big 3 US car companies, have been making the headlines regarding its future survival in the economic downturn. What is interesting is the level of support for PR emerging from journalists who are actually considering the impact of losing players in this huge industry.
Automotive News reports how Ford’s [...]
London 1909- I am not an advertising agent…I am a storyteller.
I am not an advertising agent, but a storyteller. This statement concludes a splendid article by Gugliemo Emanuel, correspondent from London of the Italian daily Corriere della Sera…dated December 1 1909 (yes! one hundred years ago..), significantly titled BUM!
Information overload: a public relator’s risk, but also an opportunity….
Posted by Toni Muzi Falconi on July 26, 2009 · 24 Comments
In a report here from an Iabc conference last February in Lugano I suggested a thorough consultation of Martin Eppler and Jeanne Mengis ‘s research paper on informaton overload as the best presentation of that conference.
I attached the paper, but was immediately warned by a Iabc Guardian that the paper was not for consultation [...]
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