London 2012 – stories of a peripatetic PR
Guest post by Peter Brill, Managing Director, Net.Mentor Ltd
There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic and Paralympic Games. These are ‘Olympic nomads’ and no sooner does one Games finish, than they are already moving home and signing contracts for the [...]
Closing the door on the gatekeeper role in PR
At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes. In particular, it is clear neither occupation can maintain their traditionally exclusive roles as ‘gatekeepers’ in filtering and controlling the flow of information that is [...]
PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes.
Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill to reform the National Health Service. Some of the most powerful interventions have come from the Royal Colleges – highly-esteemed bodies that exist to promote and [...]
PR – it’s a woman’s world
It is nearly 25 years since the publication of Cline’s ‘Velvet Ghetto’ study of women in public relations which responded to the increasing feminisation of the occupation. Undeniably today, the field is one dominated by women – indeed, based on my UK experience, 90% of the students on undergraduate PR degree courses and studying for [...]
Time for the truth about journalism
“Journalism is just ditchwater”, a quote attributed to Carlyle in 1881, contrasts with the claims of modern journalists who believe they play a critical role in society as the Fourth Estate following in the footsteps of the investigative power evidenced in the Watergate saga. It is this idea of the power of the media that [...]
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to read (and opine about) newspaper content found online and at no charge.
Isolated on the Web
This week, five francophone public radio journalists (one Belgian, one Canadian, one Swiss and two French) are evaluating new media. Isolated in a cabin in a rural region of France, they have vowed to consult only Twitter and Facebook the entire week.
2010: Battle begins for “real-time” relationships
Read the paper? Nah – that’s old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what’s unfolding? Didn’t bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.
On Berlusconi again: when advertising and information find a synthesis and fiction becomes the only reality
Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country.
A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out [...]
Using Twitter for PR events
Posted by Heather Yaxley on August 9, 2011 · 11 Comments
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and [...]
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