Action diplomacy, just like action PR
As I was reading the thoughtful article by Carne Ross in Europe’s World on the need to re-think national diplomacy, I was struck by the parallels with discussions of the evolving role of public relations as a profession. For instance, he states, “For some reason, diplomats and governments have believed that somehow the message about [...]
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model:
la politica del cucù (pronounced cucku)!
The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front [...]
Four Things That Only Took Me Five Years to Learn
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me [...]
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the [...]
Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association
In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6 in Rome a four session workshop on Public Diplomacy for 25 mid career Italian diplomats according to this program.
Tutors of the course will be Toni [...]
Dear Santa, a four-pronged wish list for public relators in 2009 from a non believer. Be sure to check out the fourth, as it relates directly to YOU, visitor/reader/commenter of this blog!
1.
Please discourage my colleagues from offering, arguing, pushing individual as well as organizational visibility as a ‘strategic’ and desirable objective.
Peeing in the pot is more strategic and less polluting.
If it makes sense to expect a substantial reduction in organizational advertising investments, it also makes sense to anticipate a reduction of editorial pages which, in turn, [...]
Facing this historic discontinuity. Two recently developed certainties for our profession: generic principles and specific applications and stakeholder relationship management
I submit that the paradigm of generic principles and specific applications and the practice of stakeholder relationship management constitute an effective integrated framework of reference for our professional community, capable of allowing our practice to fully benefit (or at the very least, suffer less) from this economic crisis, which will be with us for [...]
Engaging (and grilling) the social side of James Grunig
Up until now it appeared to me that Jim was not a proponent or user of social media; however, he had fairly recently indicated, “[it] creates the possibility of symmetrical communication” and that “[social media's] greatest value may be in environmental scanning to listen to stakeholders and bring information into decision making”.
Don Bates: turning theory into practice. An integrated software platform.
Posted by Toni Muzi Falconi on September 26, 2009 · 16 Comments
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
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