Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni [...]
Career moves in public relations: Climbing ladders, revolving doors and musical chairs
Are you looking for a career move or new opportunity in public relations? Judging by my own observations of the use of hashtag #PRjob on Twitter, there are plenty of opportunities around for a change of direction, as well as work placement and first jobs.
What isn’t clear is how these jobs differ, if at [...]
One world, many voices in PR
Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners
In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for [...]
Do you know where you’re going to? Public relations career advice
What was your route into public relations? In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in Public Relations: The new profession. He observed that these successful practitioners had:
“backed into the field, as it were, by accident, and sat down. Afterwards it [...]
Is there such a thing as European public relations?
By Janette van Kalkeren
The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union (EU), within which there is free movement of people, goods, services and capital; 16 of these countries have the same currency, the Euro. So does this [...]
In just one book – Global Public Relations: spanning borders, spanning cultures
Global Public Relations: spanning borders, spanning cultures
Review by Toni Muzi Falconi
I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date.
From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global [...]
Stockholm Accords approved text
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15
Free book download: Institutionalising Public Relations and Corporate Communication
Securing a place for PR at the top table is an ongoing discussion topic – and the concept of institutionalising public relations and corporate communication was a key theme on PR Conversations during the International Congress of Euprera at Milan at the end of 2008. The proceedings of this event are now available as book [...]
Transforming a Fly into an Elephant: our Russian Colleagues have an Official Hymn! While CIPR in the UK grants Chartered Status to 25 professionals
….And it’s true, my friend, we can even do miracles,
create a legend; turn a fairy-tale into reality,
transform a fly into an elephant, a donkey – into a camel,
and throw the negative into the dust of a street…
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
Posted by Toni Muzi Falconi on December 21, 2009 · 1 Comment
I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]
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