An international conversation with CIPR candidates
Voting for the next president of the UK’s Chartered Institute of Public Relations (CIPR) opens on 7 May (closing on 21 May) with two candidates in the race:
Stephen Waddington MCIPR (Twitter and LinkedIn)
Dr. Jon White FCIPR (Twitter and LinkedIn)
We invited them to participate in a PR Conversations post, and asked our public relations colleague and [...]
Three wise men – homage to a public relations paradigm
In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications.
The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to [...]
Generic principles and specific applications in public relations
In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment.
Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple [...]
Developing a worldview of public relations
All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices and arguments are the outcome of personal and professional experience, our educational background, our values and perspectives on how things are – or should [...]
By Jove, PR for PR works!
Public relations for public relations is effective! Why should we be surprised?
Guest OpEd by Toni Muzi Falconi
“I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they [...]
London 2012 – stories of a peripatetic PR
Guest post by Peter Brill, Managing Director, Net.Mentor Ltd
There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic and Paralympic Games. These are ‘Olympic nomads’ and no sooner does one Games finish, than they are already moving home and signing contracts for the [...]
BLEDing-edge public relations research in 2012
Bled Symposium 2012 summary by Toni Muzi Falconi
Ten years ago, in July 2002, some 100 scholars and professionals from many European countries met in Bled, Slovenia, to discuss and launch the Bled Manifesto, possibly the single most important document concerning our profession to date; this document has had a huge impact [...]
Making public relations history
“Any fool can make history, but it takes a genius to write it”, according to Oscar Wilde. Those of us assembling in Bournemouth for the third International History of Public Relations Conference can debate this view after two days of illuminating presentations on the history of our field. We should also remember another Wilde quote: [...]
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni [...]
Career moves in public relations: Climbing ladders, revolving doors and musical chairs
Are you looking for a career move or new opportunity in public relations? Judging by my own observations of the use of hashtag #PRjob on Twitter, there are plenty of opportunities around for a change of direction, as well as work placement and first jobs.
What isn’t clear is how these jobs differ, if at [...]