Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
Difference between King III and King II Reports on Governance
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up [...]
Introducing a new, maple-infused definition of public relations, in both official languages
At the Canadian Public Relations Society’s Annual General Meeting, held on June 7, 2009, in Vancouver, British Columbia, CPRS member in attendance were introduced to new, official definitions (in English and French) of public relations. Both versions were adopted by the CPRS National board in February 2009, in Fredericton, New Brunswick.
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the [...]
King III Report on Governance for South Africa available for Comment
The long-awaited Draft King III Report and its Principles have been made public by the Institute of Directors in Southern Africa (IOD). Of particular interest to Public Relations/ Corporate Communication is Chapter 8: ‘Managing Stakeholder Relationships’.
Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?
A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession.
Nina Devlin, an experienced pr professional specialised in acquisition and new listing activities on behalf of clients of the highly reputed Brunswick firm, has been temporarily suspended without [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…
Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants.
I will mention no names nor location as per agreement, but will [...]
The leadership role of Public Relations according to Mo.Ve’s 2008 report on Car Dependancy and Sustainable Mobility in Metropolitan Areas
“….Notwithstanding these examples there is growing recognition of increasing differences between opinion and behaviour in society today.
If we are to be really successful in the use of social marketing in changing
individual behaviour, we need to rethink traditional theories about how we use communications and marketing to achieve social objectives.
We need to refocus on society.
This need [...]
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Posted by Toni Muzi Falconi on October 3, 2009 · 11 Comments
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]
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