Triple-associate Sean Williams asks, “Why join?”
It used to be that the only way to access research, best practices, talent and senior-level guidance in the communication profession was to be a part of an industry organization.
The Essential Knowledge Project
There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes and relationships. All too many practitioners don’t have a clue where to find it.
So the Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how [...]
Putting the Public Back in Public Relations
“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain).
I participated on a panel on chaired by Toni Muzi Falconi (who leads the Institute’s Commission on Global Public Relations Research). This gave me the opportunity to [...]