The Communication Initiative and Haiti: how we, public relators, can hope to add real value
My good friend Warren Feek, from the Communication Initiative, has sent the following message…very relevant in general, but even more specifically for our professional community. Please read and, where possible, participate. Thank you.
Who should be dealing with the sponsoring of online conversations?
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’.
This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media [...]
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
Lies, Damn Lies and Twitter
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]
Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model:
la politica del cucù (pronounced cucku)!
The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front [...]
The ethical state, social communication and public relations…
How effective are social communication campaigns, specifically when they are enacted by public institutions and their aim is to con-vince publics to modify their day-to-day behaviours?
The amount of literature is overwhelming and highly contradictory.
Of course governments and other public agencies or institutions, normally advised by many of our colleagues who thrive on the trade and [...]
A peep through the Vatican’s public relations efforts. A major speech by Father Lombardi on social media
The relationship between the Vatican and Public Relations is, at the very least, as old as the Propaganda Fide (1622)…
More recently…the first Masters program in Public Relations ever held in Italy was in 1960/61, organized for the Vatican by the Dominican Father Felix Morlion, head of the then Pro Deo University of Rome. (Today it [...]
‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]
Fresh ideas for internal communication in the current economic scenario
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having participated at the 4th Internal Branding and Employee Engagement Conference, here are some fresh ideas.
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
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