A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]
Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
Difference between King III and King II Reports on Governance
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up [...]
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the [...]
This is a call for help. What do we mean by Global Public Relations? And why is it important?
John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of that program’s most respected and cherished instructors teaching two courses: ethics and strategy.
These two elightened scholars, but also and mostly, highly experienced professionals, edited [...]
‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]
The Crisis. What else? Jean Pierre Beaudoin: social networks rather than storing oil and sugar.
Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus unmasked the cupidity of the princes who were waiting for the woven fabric to become the new masters? Where is Ulysses? And will he return [...]
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
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