Integrated reporting and strategic public relations
Guest post by Benita Steyn
In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy.
We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide [...]
Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
The serious business of public relations
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the role of management consultancy is positioned as assisting organizations to improve performance, through logical analysis and development of plans. The focus is more on management [...]
World’s leaders in PR congregate in Stockholm
Marc Whitaker’s breathtaking chorus opening -fully embedded in the Forum’s context and contents; Sven Hamrefor’s intellectually challenging description of value networks; Mervin King’s key note on organizational governance and stakeholder relationships; FERPI’s six faced presentation of the Accords implementation process taking off in Italy in September; Anne Gregory and Ronel Rensburg’s engaging and courageous session on public relations’ value to organizational governance and management, and Karl Schwab’s lucid description of the coming phases of societal discontinuity and of the World Economic Forum’s vision of togetherness through a global multistakeholder platform, will remain in my mind as the more striking achievements of the Stockholm Forum.
Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few [...]
Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?
This blog has already discussed the Stockholm [...]
And now, let’s work for the Stockholm Accords and the future of our profession!
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Obama losing control of his narrative? Then why is Berlusconi successfully holding his?
It seems that, during his first year in office, President Obama is progressively losing control of his narrative. It also seems that Italy’s Berlusconi is, instead, holding on to his narrative with success.
The Communication Initiative and Haiti: how we, public relators, can hope to add real value
My good friend Warren Feek, from the Communication Initiative, has sent the following message…very relevant in general, but even more specifically for our professional community. Please read and, where possible, participate. Thank you.
Tackling social migration tensions with the architectural and the generic principles and specific applications concepts of public relations
You might have read these last few days of the serious social crisis developed in the southern Italian city of Rosarno in the region of Calabria, where an exasperated local community took to the streets and violently attacked the growing community of African migrants, leaving many wounded.