PR lessons from 2010 – the year of the mega crisis
Undoubtedly 2010 has been the year of the mega crisis, which as the Guardian’s City editor, Richard Wachman recently commented [when talking about BP's reaction to the Gulf of Mexico oil spill] provide ‘a textbook example of how not to do things and will be studied by students of PR for years to come’.
Not suprisingly, [...]
Is there such a thing as European public relations?
By Janette van Kalkeren
The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union (EU), within which there is free movement of people, goods, services and capital; 16 of these countries have the same currency, the Euro. So does this [...]
An international view of crisis management of the Chile mine disaster
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and lightness of touch.
The open communications approach that was evident from initial reports of the collapse of the mine reflected the leadership style of the Chilean [...]
The four Cs of centralized vs localized message development
Cost, Complexity, Control and Credibility
By Diane K. Rose
We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on.
Got it. Understood.
Now throw globalization into the mix. Whether you embrace or detest it, [...]
In just one book – Global Public Relations: spanning borders, spanning cultures
Global Public Relations: spanning borders, spanning cultures
Review by Toni Muzi Falconi
I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date.
From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global [...]
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I [...]
From Oceania and the Mediterranean: our body of knowledge continues to grow
Innovation in public relations thinking and practice continues to come from all over the world.
Interestingly, in most cases the contributions are not from a single local source but from either regional or global perspectives.
Here are two very recent cases
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
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