Lies, Damn Lies and Twitter
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]
Should you avoid ’sinking the boat’ or ‘missing the boat’? The New Yorker on advertising spent. Does it also apply to public relations?
Some of you, I am sure, have read The Wisdom of Crowds, a 2004 book by James Surowiecki, financial editor of The New Yorker.
It is a very inspiring book and, although hardly citing public relations, it is for us what one might call a ‘professional book’, in the sense that it clearly illustrates how by [...]
The Business of Business is… Responsible Business: where public relations becomes relevant, in the form of stakeholder relationship management
1.
The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic discontinuity (see here) in which we all find ourselves immersed since the end of the twentieth century.
A discontinuity originated by the radical subversion of the [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…
Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants.
I will mention no names nor location as per agreement, but will [...]
Anne Gregory: we must re-frame our thinking and practice where it is naïve, weak, self-deluded or in it for the money
I was fascinated to read Toni Muzi Falconi’s reflection on the London World Public Relations Festival on the 28th June 2008 and the subsequent comments.
Oh what lather we get ourselves into, on both sides!
Critical comment on one side and hurt pride and righteous indignation from the other.
Two recent documents for all of us….so avid for data on our profession!
The fifth GAP (generally accepted paractices) gap report from Annenberg School of Communication has just been released, while Ansgarr Zerfass from Leipzig, leading a coalition of ten european universities has just launched the largest online survey on public relations in Europe ever attempted. Participate here.
election polls are only the tip of an iceberg for an essential review of understanding reality as it unfolds ever so fuzzily…
Once again most polls conducted for the recent Italian elections were wrong.
Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars.
So what else is new?
Helas!
This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as [...]
US Office of Labour Statistics releases new definitions of public relations practice and new data on numbers of professionals and their average annual income.
The US Bureau of Labour Statistics has just released new and very interesting data on public relations practice in the US economy here and here.
The most startling element of this new report is the substantial difference from the 2007 one in the description of the function.
Yes we camp. Where does creativity stand in public relations practice?
Posted by Toni Muzi Falconi on July 12, 2009 · Leave a Comment
Yes we camp.
Creativity here dramatically overrides any rational argument or concept.
I am sure you saw/heard these three simple words during media coverage of the recent G8 in earthquaked Abbruzzo.
Another example I vividly remember from Milano’s public walls in the early, highly creative, days of student revolt in the late sixties of the last century:
Fascisti porci, [...]
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