The green power of public relations

Posted by Heather Yaxley on October 29, 2007 · 2 Comments

I’ve asked Caroline Wilson to share some thoughts on the power of PR to change people’s behaviour around environmental issues, which she regularly explores at GoodGreenPR:
I sometimes think the ‘green’ issue for people working in PR is very similar to the familiar debate about the role of PR generally. Should PR be about skilfully promoting and [...]

Filed under Seasoned Posts · Tagged with Change, climate change, Community, dominant coalition, Environment, green, horizon scanning, Management, Public Relations, Social impact, Society, sustainability

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