Til Death Do Us Part? Models of Engagement
Last week I had the pleasure of discovering the Champagne Bar at St Pancras station in London in the company of Michael Klein, an excellent internal comms professional currently based in Brussels. The subject of engagement came up, and Mike got pretty passionate. He thinks that the term “engagement” is bandied about too lightly and [...]
Timeless civility (from a Russian vault)
Few would argue that, at its core, the public relations role is about engagement. It’s about conversations and building relationships with stakeholders, both identified and unknown. In the social media sphere some proclaim that there are new rules for engagement…but I don’t actually think that much has changed
Action diplomacy, just like action PR
As I was reading the thoughtful article by Carne Ross in Europe’s World on the need to re-think national diplomacy, I was struck by the parallels with discussions of the evolving role of public relations as a profession. For instance, he states, “For some reason, diplomats and governments have believed that somehow the message about [...]
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Posted by Toni Muzi Falconi on November 5, 2009 · 7 Comments
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
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