Selecting stakeholder groups for effective communication in the 21st-Century
As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders?
What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly?
A guest interview and conversation between
Toni Muzi Falconi and Rachel Miller
Recently Toni Muzi Falconi approached PR Conversations about some of [...]
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni [...]
PRoust Questionnaire: Al Clarke
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from Al Clarke:
1. What is your most striking [...]
Relationship advice for PR practitioners
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually [...]
Public relations remains focused on media relations
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role of PR versus marketing in this brave new world. It’s all about the media – with little consideration of what we should really be interested [...]
Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few [...]
Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?
This blog has already discussed the Stockholm [...]
To listen, to engage: empty buzzwords?
“Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating” – this sentence is extracted from an interesting op-ed column of last Friday’s NYT under the title ‘the power elite’
And now, let’s work for the Stockholm Accords and the future of our profession!
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Talibans implementing an apparently effective public relations campaign in Afghanistan, reports the New York Times.
This morning’s edition of the New York Times carries on it’s front page an enligthening article by Alissa Rubin on the Taliban’s public relations campaign in Afhganistan, casting a well informed and brilliantly reported portrait of how the Taliban’s are increasing in their effort to gain the support of the people.