It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the role of management consultancy is positioned as assisting organizations to improve performance, through logical analysis and development of plans. The focus is more on management [...]
To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments – such as the UK and Italy – to cut their communications budget, how should the public relations industry respond? Here I share some of my thoughts – and a suggestion from Toni Muzi-Falconi.
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I [...]
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to read (and opine about) newspaper content found online and at no charge.
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]