Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?

Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]

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Tidbits: one, two, three, four…who are we all rooting for?

Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’:
°today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin;
°organizational conflicts are less manageable today, also because of social media, says Jean Marie Charpentier;
°state institutions are abruptly importing managerial models at their own risk and peril, suggests [...]

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Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!

Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]

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Timeless civility (from a Russian vault)

Few would argue that, at its core, the public relations role is about engagement. It’s about conversations and building relationships with stakeholders, both identified and unknown. In the social media sphere some proclaim that there are new rules for engagement…but I don’t actually think that much has changed

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Difference between King III and King II Reports on Governance

The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up [...]

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Really “strategic” communications!

In an analysis of the speech John Brennan delivered yesterday about the Obama administration’s anti-terrorism efforts, Steven R. Corman notes that one of the five elements seems to be “stop framing this as a  conflict of interests and start framing it as a pursuit of common interests.” In my view, this is exactly the point [...]

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Storytelling, Public Relations and The Drum Beat… a wealth of suggestive cases from the world

As our global public relations community intensifies its discussion and analysis of the storytelling approach to organizational communication, may I strongly suggest you make good use of this link to the just distributed issue of Warren Feek’s The Drum Beat newsletter, entirely dedicated to storytelling?
As editor Kier Olsen DeVries writes in his introduction:
This [...]

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Two ditsy thoughts and one good answer to the question: what now after Grunig? Online Public Relations by David Phillips and Philip Young

In these recent weeks, and in various encounters with professionals and scholars from around the world, I have stumbled more than once on to the question: ‘what now after Grunig?’… as if the Excellence Project happened to be the most recent development for our body of knowledge.
I very much disagree with this interpretation, as much [...]

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Culture and Public Relations: a letter from Bled, Slovenia

As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]

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Yes we camp. Where does creativity stand in public relations practice?

Yes we camp.
Creativity here dramatically overrides any rational argument or concept.
I am sure you saw/heard these three simple words during media coverage of the recent G8 in earthquaked Abbruzzo.
Another example I vividly remember from Milano’s public walls in the early, highly creative, days of student revolt in the late sixties of the last century:
Fascisti porci, [...]

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