Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]
Timeless civility (from a Russian vault)
Few would argue that, at its core, the public relations role is about engagement. It’s about conversations and building relationships with stakeholders, both identified and unknown. In the social media sphere some proclaim that there are new rules for engagement…but I don’t actually think that much has changed
Really “strategic” communications!
In an analysis of the speech John Brennan delivered yesterday about the Obama administration’s anti-terrorism efforts, Steven R. Corman notes that one of the five elements seems to be “stop framing this as a conflict of interests and start framing it as a pursuit of common interests.” In my view, this is exactly the point [...]
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Posted by Toni Muzi Falconi on November 5, 2009 · 7 Comments
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
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