Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations
I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model:
la politica del cucù (pronounced cucku)!
The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front [...]
Why Public Relations should celebrate the G20 meeting
As PR professionals we should celebrate the G20 meeting this week in London as an opportunity to demonstrate what public relations is all about.
Essentially, this “informal forum” seeks to promote “open and constructive discussion between industrial and emerging-market countries on key issues related to global economic stability”. This would seem to reflect an approach [...]
On Berlusconi again: when advertising and information find a synthesis and fiction becomes the only reality
Posted by Toni Muzi Falconi on August 8, 2009 · 4 Comments
Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country.
A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out [...]
Filed under Seasoned Posts · Tagged with Audience, Comment, Communication, Crisis Management, Culture, Debate, Democracy, Journalists, Listening, Media, Politics, Public Relations, Publics, Reputation management, Social impact, Society