On Berlusconi again: when advertising and information find a synthesis and fiction becomes the only reality

Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country.
A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out [...]

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Culture and Public Relations: a letter from Bled, Slovenia

As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]

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Bulgarian blog converses on integration difficulties of social media into public relations practice

Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR accreditation course in Sofia.
This interview she had with me in Vienna a few days ago has just been posted and might stimulate some discussion also [...]

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Lies, Damn Lies and Twitter

When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]

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Berlusconi has begun to rationalise and theorise his ‘cucku’ model of public relations

I wish to inform our global professional community that, directly from the horse’s mouth, we now also have a formal definition of Berlusconi’s public relations model:
la politica del cucù (pronounced cucku)!
The term comes, I presume, from a recent televised joke he exposed to German Chancellor Angela Merkel when he suddenly appeared in front [...]

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Freshly squeezed takeaways from the Edelman new media academic summit in DC…

Leaving aside a fastidious reiteration of usual buzzwords such as twitter and facebook, closely followed by obama and engagement, and the conceptual thinness of some of the cases which were presented, more focussed on numbers in relative context, rather than on the why..s of selected operational tools, this event (may I call it a space, [...]

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‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?

With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]

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Is separating social and mainstream media in education a good idea? Let’s discuss..

Social media are increasingly considered by the public relations community (scholars, educators, professionals) as a ’separate thing’, different from mainstream. Is this really so? And, even if it is… do you think it is advisable for us, mostly educators, to nurture this ‘separation’?

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Why Public Relations should celebrate the G20 meeting

As PR professionals we should celebrate the G20 meeting this week in London as an opportunity to demonstrate what public relations is all about. 
Essentially, this “informal forum” seeks to promote “open and constructive discussion between industrial and emerging-market countries on key issues related to global economic stability”.   This would seem to reflect an approach [...]

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The Crisis. What else? Jean Pierre Beaudoin: social networks rather than storing oil and sugar.

Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus unmasked the cupidity of the princes who were waiting for the woven fabric to become the new masters? Where is Ulysses? And will he return [...]

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