#PRC2010 Trends impacting Public Relations world
This is the time of year when many of us are reflecting about the future, trying to figure out how our profession, our companies, our clients, our societies will be influenced by tendencies and trends. Often this happens because we’re preparing our plans for next year and want to seek opportunities generated by external context; [...]
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]
Message pointer: Demonstrating value
I’m pointing you to the Message from the President, which recently went online on the Canadian Public Relations Society’s website. In his message, Dr. Terrence (Terry) Flynn, APR, FCPRS, outlines an organizational need for public relation
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]
Tidbits: one, two, three, four…who are we all rooting for?
Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’:
°today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin;
°organizational conflicts are less manageable today, also because of social media, says Jean Marie Charpentier;
°state institutions are abruptly importing managerial models at their own risk and peril, suggests [...]
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]
Timeless civility (from a Russian vault)
Few would argue that, at its core, the public relations role is about engagement. It’s about conversations and building relationships with stakeholders, both identified and unknown. In the social media sphere some proclaim that there are new rules for engagement…but I don’t actually think that much has changed
What comes after Grunig? Take a look at these two documents before you reply…
Most visitors of this blog are well aware of Jim Grunig, if not for other reasons, because they remember an extensive interview he gave us almost a year ago.
Since then, while visiting colleagues, speaking with students or professional associations around the world, I often am asked a question which seems to be looming about out [...]
Transforming a Fly into an Elephant: our Russian Colleagues have an Official Hymn! While CIPR in the UK grants Chartered Status to 25 professionals
Posted by Toni Muzi Falconi on December 11, 2009 · 1 Comment
….And it’s true, my friend, we can even do miracles,
create a legend; turn a fairy-tale into reality,
transform a fly into an elephant, a donkey – into a camel,
and throw the negative into the dust of a street…
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