Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni [...]
Closing the door on the gatekeeper role in PR
At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes. In particular, it is clear neither occupation can maintain their traditionally exclusive roles as ‘gatekeepers’ in filtering and controlling the flow of information that is [...]
Plotting PR narrative in social media
In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any [...]
Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
Marriage of European and North American PR thought leadership
By Fraser Likely
Even for those in the public relations and communication management field who paid the slightest bit of attention to international developments over this past summer, the Stockholm Accords and the Barcelona Principles came as a surprise. Certainly, for those of us based in North America, the surprise may have had an element of [...]
Public relations should embrace not deny its marketing links
Many people think that PR is a subset of marketing – they are wrong [See this classic: ToughSledding post/comments if you don’t agree]. But so are those working in PR who seek to put great distance between what they do and marketing. The denial of the close relationship with marketing which is necessary in most [...]
The big question: What is PR?
In May 2008, Catherine Arrow produced a useful edited publication: What is PR? which brought together a range of posts from PR Conversation touching on the ”big question” that seems to be of eternal interest to practitioners, academics and of course, students.
Toni Muzi Falconi commenting on two recent events recommends re-reading this document. He writes:
The Bled Symposium this year [...]
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]
From Oceania and the Mediterranean: our body of knowledge continues to grow
Innovation in public relations thinking and practice continues to come from all over the world.
Interestingly, in most cases the contributions are not from a single local source but from either regional or global perspectives.
Here are two very recent cases
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
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