From Oceania and the Mediterranean: our body of knowledge continues to grow
Innovation in public relations thinking and practice continues to come from all over the world.
Interestingly, in most cases the contributions are not from a single local source but from either regional or global perspectives.
Here are two very recent cases
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
Filed under Seasoned Posts · Tagged with Blogs, Comment, Communication, Culture, Debate, Democracy, Global communication, Governance, Influence, Politics, Social impact, Society, Stakeholders