How frequent, honest communication translates to trust in corporations and leadership
2009 Edelman Trust Barometer Executive Summary
“An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and communications. When problems arise within companies, stakeholders need to see senior executives take a visible lead in acknowledging errors, correcting mistakes, and working with employees to [...]
A RESET of our profession? Takeaways from Global PR directors of General Electric, Pfizer, Mastercard, Kodak, Bausch and Lomb, Swiss RE, Viacom
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the [...]
Fresh ideas for internal communication in the current economic scenario
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having participated at the 4th Internal Branding and Employee Engagement Conference, here are some fresh ideas.
The Crisis. What else? Jean Pierre Beaudoin: social networks rather than storing oil and sugar.
Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus unmasked the cupidity of the princes who were waiting for the woven fabric to become the new masters? Where is Ulysses? And will he return [...]
Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program
Quanno ce vò, ce vò (pronounced: cannocievò, cievò).
So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs…
In a particular period in which my Country (Italy) and its private, public and social elites are undergoing a sustained (and increasingly intolerable) intellectual deterioration with dire [...]
How cognitive dissonance is impacting this growing universal habit of blaming the media for the worsening of the crisis.
Some 77% of american public opinion (if such an animal ever existed) is reported to consider media reports largely responsible for the worsening of the global economic crisis.
What is however even more relevant and scary, is that many governmental and corporate leaders vociferously adopt the same argument, to the point were repetition inevitably ends [...]
Starving for Context and Translation: Lessons from the 2008 Food Crisis
The first half of 2008 was a blur for me. When the global food crisis hit, the fertilizer industry went from obscurity to centre stage in the blink of an eye. There was little or no time to build up resources, so all of the communicators I know in the sector went into overdrive. While [...]
Will our ‘golden goose’ inadvertently become a blessing for the public relations profession?
A recent Security Exchange Commission investigation on an insider trading scam, innocently involving a Brunswick New York manager, spurs calls for the regulation of the public relations profession.
Nina Devlin, an experienced pr professional specialised in acquisition and new listing activities on behalf of clients of the highly reputed Brunswick firm, has been temporarily suspended without [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
Culture and Public Relations: a letter from Bled, Slovenia
Posted by Toni Muzi Falconi on July 12, 2009 · 1 Comment
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
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