Dear Santa, a four-pronged wish list for public relators in 2009 from a non believer. Be sure to check out the fourth, as it relates directly to YOU, visitor/reader/commenter of this blog!
1.
Please discourage my colleagues from offering, arguing, pushing individual as well as organizational visibility as a ‘strategic’ and desirable objective.
Peeing in the pot is more strategic and less polluting.
If it makes sense to expect a substantial reduction in organizational advertising investments, it also makes sense to anticipate a reduction of editorial pages which, in turn, [...]
Twelve hours of videobook on ‘In what sense: what is public relations?’. A narrative which summarizes some 400 years of professional experience. A dream, or a nightmare?
Bear with me and please visit www.lucasossellaeditore.it .
Mind you, the sound is in Italian so it might be better to move quickly along the few minutes to get a grasp of what the contents, but more importantly the format, are like.
Basically these few minutes are an excerpt of a good twelve hours (!) [...]
Time to bend gender attitudes for social and professional change
Just when you think an issue is sorted, done, dusted and settled – up it comes again. The issue on my mind today is gender and its impact on public relations. I have attended three different events in roughly as many weeks and at each one, the issue of ‘feminisation of the public relations profession’ [...]
King Report III on Corporate Governance institutionalises Stakeholder Relationship Management
In January 2009, King Report III will appear in South Africa, having been written by a committee of 90 members. One of them is Estelle de Beer from the University of Pretoria. If you are wondering what a PR academic is doing on this Committee, it might just be because Estelle is doing her doctoral [...]
A virtual space to play in…
I got a bit over-excited with all the talk of spaces and what we do with them, so I have created a virtual world for PR Conversations if you want to grab your avatar and come on over to play.
Filling a PR void of “established media outlets” in Canada
At least that’s what members of the Canadian Public Relations Society (CPRS) were told on July 8, 2008, in an e-mail blast (presumably) provided by US-based publisher director, Julia Hood, which announced the new PRWeek Canada newsletter. Although I certainly welcome the addition of Canadian-specific information (“news and features, trend stories, profiles, and Q & [...]
McClellan, PRSA, Cohen and CBS, You Tube, Harold Burson, Jack O’Dwyer, Myself and…boy what a blunder!
As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize internal/external stakeholder groups when a client or employer’s reputation is in a critical condition (or, more recently, even in business as usual circumstances).
So what else [...]
Where is the Public Benefit of Public Relations? Find out from the end of next week in London at the World Public Relations Festival
For the fifth time, beginning in London at the end of next week, the Global Alliance will have succeeded in convening the more aware and concerned part of our global professional community (professionals, scholars and students) to
New NZ wiki seeks digital answers from public
New Zealand is having another foray into the world of wikis, this time with a wiki asking for contributions to the next phase of the country’s digital strategy.
The first wiki was used as part of the consultation process for the updating of The Police Act in 2007 and this year’s most recent prompt for citizen [...]
Evolving PR – ready to learn a new dance?
Posted by Catherine Arrow on December 21, 2008 · Leave a Comment
On the doorstep to Christmas, I thought I would mention my favourite game this year. ‘Spore’ lets you evolve from a tiny cell into a creature that you nurture over time. In order to play you must move from cell to creature stage to form a tribal group, then on to determine your own brand [...]
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