What do digital immigrants really know about social media? Part II
This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing terrain. Heather Yaxley and Judy Gombita share their views and offer some cautionary advice.
Judy Gombita
The previous post referenced the Pew Internet “Generations Online” [...]
An international view of crisis management of the Chile mine disaster
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and lightness of touch.
The open communications approach that was evident from initial reports of the collapse of the mine reflected the leadership style of the Chilean [...]
The four Cs of centralized vs localized message development
Cost, Complexity, Control and Credibility
By Diane K. Rose
We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on.
Got it. Understood.
Now throw globalization into the mix. Whether you embrace or detest it, [...]
Triple-associate Sean Williams asks, “Why join?”
It used to be that the only way to access research, best practices, talent and senior-level guidance in the communication profession was to be a part of an industry organization.
OOPS! Gordon Brown’s recent debacle leads public relators to think this one out, with some care….
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…’ then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.
And now, let’s work for the Stockholm Accords and the future of our profession!
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Have More Walls Come Tumbling Down?
Co-authored with Mike Klein
In the later part of the year that ends today, much attention has been paid to the 20th anniversary of the fall of the Berlin Wall. But another wall seems to have been definitively torn down this year with much less brouhaha: the distinctions between social, political, commercial and employee communication. The [...]
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
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