Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]
Innovation in public relations thinking and practice continues to come from all over the world.
Interestingly, in most cases the contributions are not from a single local source but from either regional or global perspectives.
Here are two very recent cases
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]