Tim Marshall: Time for radical thinking and real PR leadership
Here’s an idea for the public relations and communications management profession to hang its hat on – and to show leadership. Let us be the driving force to set up a Genuine Progress Index (GPI) for the world.
Barcelona 1 – Evaluation 0?
This month saw another cross-border event, with the agreement and publication of the “Barcelona Declaration of Research Principles” at the 2nd European Summit on Measurement. Five global bodies and 200 delegates from 33 countries all voted overwhelmingly to adopt a set of basic principles.
Mike Spear: Evolving from journalism to PR
Currently the director of corporate communication for Genome Alberta, in his earlier career incarnation Mike Spear was a producer and executive producer for the Canadian Broadcasting Corporation, focusing on news and current affairs.
How to cut 50% spend on public relations
To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments – such as the UK and Italy – to cut their communications budget, how should the public relations industry respond? Here I share some of my thoughts – and a suggestion from Toni Muzi-Falconi.
Tom Murphy, Microsoft’s director of corporate communications, corporate citizenship & community affairs
Contrary to claims, Irish luck has little to do with Tom Murphy’s successful career path in public relations.
Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few [...]
OOPS! Gordon Brown’s recent debacle leads public relators to think this one out, with some care….
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…’ then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I [...]
Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?
This blog has already discussed the Stockholm [...]
“Intel inside&”? Reinventing our profession … before extinction?
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.