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Posted by Heather Yaxley on January 18, 2012 · 7 Comments
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn to Google, Wikipedia, digital dictionaries, social media or online news sources routinely when we want to know something?
The English-speaking student population is apparently distraught that [...]
Filed under PR Techster · Tagged with Bordieu, capital value, Change, knowledge, knowledge base, knowledge capital, Measurement, personalised search, Public Relations, Reputation, Research, Social capital, Social media, Web 2.0
Posted by Heather Yaxley on September 18, 2011 · 17 Comments
Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation – dominating specialist degree courses (by 4:1 in my experience) and reflecting the largest demographic group in practice.
The secret of their success is often stated as [...]
Posted by Heather Yaxley on June 15, 2011 · 26 Comments
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
Posted by Heather Yaxley on March 29, 2011 · 2 Comments
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
1. What is your most striking characteristic as a PR [...]
Posted by Heather Yaxley on January 28, 2011 · 9 Comments
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the role of management consultancy is positioned as assisting organizations to improve performance, through logical analysis and development of plans. The focus is more on management [...]
Posted by Heather Yaxley on November 1, 2010 · 9 Comments
By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada
In the past two decades PR practitioners have become more involved with electronic activities that have allowed them to engage at different levels with clients, media and various online communities. Monitoring online interaction and presence has also become an important practice [...]
Posted by Heather Yaxley on October 5, 2010 · 28 Comments
Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution” and engage with “new influencers” at every turn. With a religious fervour, the gurus and advocates are now on overdrive in promoting technological solutions to [...]
Posted by Heather Yaxley on July 19, 2010 · 20 Comments
In May 2008, Catherine Arrow produced a useful edited publication: What is PR? which brought together a range of posts from PR Conversation touching on the ”big question” that seems to be of eternal interest to practitioners, academics and of course, students.
Toni Muzi Falconi commenting on two recent events recommends re-reading this document. He writes:
The Bled Symposium this year [...]
Posted by Catherine Arrow on July 9, 2010 · 13 Comments
Here’s an idea for the public relations and communications management profession to hang its hat on – and to show leadership. Let us be the driving force to set up a Genuine Progress Index (GPI) for the world.
Posted by Catherine Arrow on June 26, 2010 · 19 Comments
This month saw another cross-border event, with the agreement and publication of the “Barcelona Declaration of Research Principles” at the 2nd European Summit on Measurement. Five global bodies and 200 delegates from 33 countries all voted overwhelmingly to adopt a set of basic principles.
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