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The communication process more important than outcomes on PR Conversations
Posted by Judy Gombita on June 19, 2012 · 39 Comments
Process is more important than outcome
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
–Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth
Currently I’m transitioning [...]
Filed under PR Nexus · Tagged with Benita Steyn, Bob Geller, Bruce Mau, certification, CIPR, Communication, Content marketing, endorsement, Google Analytics, Heather Yaxley, Incomplete Manifesto for Growth, Judy Gombita, Markus Pirchner, Neal Schaffer, outcomes, process, Public Relations, relationship building, relevant blog comments, Reputation, Richard Bailey, robust content, search, SEO, student blog citations, Terry Flynn, traffic, trust, value, Windmill Networking