Who should be dealing with the sponsoring of online conversations?
A sponsored online conversation is loosely defined as ‘the practice of paying a blogger to post about your brand’.
This is how Bateman Group’s Bill Bourdon begins a post in which he argues with what appear to me to be solid arguments that, while it is true that this practice should be considered as paid media [...]
Commodity blogging
In an article about Mommy Bloggers on her Greenbanana blog, Heather Yaxley evokes the law of supply and demand, noting that “there are too many motoring writers and too few outlets for their words”. She raises a key issue that I don’t think anyone has discussed yet. Will the much heralded rise of the citizen [...]
Culture and Public Relations: a letter from Bled, Slovenia
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of [...]
Bulgarian blog converses on integration difficulties of social media into public relations practice
Nelly Benova is a forceful and highly proactive figure in Bulgarian Public Relations. She represents the Bulgarian PR Association in the Global Alliance, in Cerp and also manages the CIPR accreditation course in Sofia.
This interview she had with me in Vienna a few days ago has just been posted and might stimulate some discussion also [...]
How the auto club can protect you on social media
If you can tell a phenomenon has gone mainstream by the fact that everyone wants to be involved, then social media has arrived. When glancing at the content of the e-newsletter of the American Automobile Association (AAA) this morning, I was surprised to see headlines asking if I have coverage for saying stupid things on [...]
Is separating social and mainstream media in education a good idea? Let’s discuss..
Social media are increasingly considered by the public relations community (scholars, educators, professionals) as a ’separate thing’, different from mainstream. Is this really so? And, even if it is… do you think it is advisable for us, mostly educators, to nurture this ‘separation’?
Are We Losing Our Cathedrals of Knowledge to Web-based Information?
Many thanks to Judy Gombita for recently sharing the blogpost “Librophiliac Love Letter: A Compendium of Beautiful Libraries“.
As I was perusing the photos, it struck me that these libraries make a profound statement about how we value books, knowledge and learning. These rooms are temples and cathedrals.
As information has multiplied in recent decades and access to it [...]
150-year-old newspaper blogs its own demise
The Rocky Mountain News (Denver CO, USA) will appear for the last time today, just short of its 150th birthday. And the staff has been chronicling the closure in real time through social media.
One of the paper’s official blogs discusses it. Staff members have been posting their feelings, pictures, etc. on Facebook.
There is something extremely [...]
Growing professionalism in Portugal, still to be accomplished the shift for the social media / relationship management paradigm
I asked a couple of friends to share their thoughts about the year 2008 for Portuguese PR. The sector is growing firmly despite of the economic context. Important steps towards professionalism have been given with new courses being offered at the post graduate level, and the recent publication of the Code of Professional Conduct by [...]
Two ditsy thoughts and one good answer to the question: what now after Grunig? Online Public Relations by David Phillips and Philip Young
Posted by Toni Muzi Falconi on July 19, 2009 · 21 Comments
In these recent weeks, and in various encounters with professionals and scholars from around the world, I have stumbled more than once on to the question: ‘what now after Grunig?’… as if the Excellence Project happened to be the most recent development for our body of knowledge.
I very much disagree with this interpretation, as much [...]
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