Engineering Search: The story of the algorithm that changed the world
New radio documentary from Ira Basen airs on December 5th
This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition. Engineering Search: The story of the algorithm that changed the world, tracks the evolution of search engine optimization, particularly in regards to Google. More details [...]
Test of the Twitter Broadcasting System
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it doesn’t target messages to specific audiences and doesn’t allow them to choose the desired content.
On that basis, my admittedly limited experience with Twitter makes me [...]
Lessons on targetting audiences from Iran
One of the things that has struck me in the coverage of events in Iran is how well protestors there seem to have grasped a basic point of effective communications that bizarrely seems to elude many organizations: you need to talk to the audience in terms they understand and in terms that will resonate with [...]