Test of the Twitter Broadcasting System
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it doesn’t target messages to specific audiences and doesn’t allow them to choose the desired content.
On that basis, my admittedly limited experience with Twitter makes me [...]
Lessons on targetting audiences from Iran
One of the things that has struck me in the coverage of events in Iran is how well protestors there seem to have grasped a basic point of effective communications that bizarrely seems to elude many organizations: you need to talk to the audience in terms they understand and in terms that will resonate with [...]
Lies, Damn Lies and Twitter
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]
Debut of two-part CBC Radio show–News 2.0: The Future of News in an Age of Social Media (updated)
I’m briefly interrupting the wonderful debate on CPRS’s new definition of public relations to let you know that a new, two-part CBC Radio show, produced by Ira Basen (of Spin Cycles fame), begins on Sunday, June 21st: News 2.0: The Future of News in an Age of Social Media.
Dispatch from Oz: Think privacy isn’t important? Aren’t you glad this loo isn’t made of glass?
In 2003, Privacy Victoria launched a sponsorship of the Platypus House at the Royal Melbourne Zoo. At the time the then-Privacy Commissioner, Walkley Award winner, and ex-journalist, Paul Chadwick, indicated, “Privacy Victoria sponsors the platypus at the Melbourne Zoo because these fascinating monotremes are a natural symbol for the idea of privacy. Platypuses are shy, discreet and wary, innately valuing their privacy. The sponsorship aimed at helping people think about privacy in a new and engaging way.”
Communications chief, Barry Patterson, describes the CFC’s 20th year, including how stakeholders spontaneously serve as brand ambassadors (updated)
The Canadian Film Centre (CFC) launches Canada’s most creative ideas and voices in film, television and new media to the world. From April 2008 to March 2009 the CFC—Canada’s largest advanced-training institution for media professionals—celebrates 20 years of bringing inspiring storytellers to the world.
Filling a PR void of “established media outlets” in Canada
At least that’s what members of the Canadian Public Relations Society (CPRS) were told on July 8, 2008, in an e-mail blast (presumably) provided by US-based publisher director, Julia Hood, which announced the new PRWeek Canada newsletter. Although I certainly welcome the addition of Canadian-specific information (“news and features, trend stories, profiles, and Q & [...]
election polls are only the tip of an iceberg for an essential review of understanding reality as it unfolds ever so fuzzily…
Once again most polls conducted for the recent Italian elections were wrong.
Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars.
So what else is new?
Helas!
This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as [...]
The future of the book… and PR
To those who have read the seminal book by Lucien Febvre and Henri-Jean Martin (“L’appartion du livre”), the history of the book may already be a fascinating subject. But what about the future of the book. There is a also great excitement in trying to foresee what the book will look like within a few [...]
Reputation lost, reputation won: Lessons from Aristotle and Barack Obama. Ronel Rensburg on Rhetoric and Public Relations. A South African Perspective.
Posted by Toni Muzi Falconi on January 25, 2009 · 3 Comments
by
Ronel Rensburg
While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards political rhetoric as well as a stirring of new-found hope for the USA and the rest of the world.
In the presence of hundreds of thousands of [...]
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