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		<title>Grunig PR Masterclass: Insight into diversity and excellence</title>
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This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University &#8211; courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture. 
We extend our thanks to James, Larissa and Toni [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/05/grunig-masterclass-insight-into-diversity-and-excellence/</link>
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		<title>Contending for content &#8211; PR, journalism and marketing</title>
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Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload.  The reality is that we&#8217;re using more paper than ever &#8211; alongside an ever exploding volume of online content.  I&#8217;m sure I could find data to illustrate the trend, [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/05/contending-for-content-pr-journalism-and-marketing/</link>
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		<title>Beyond Ground Zero: shifting the public relations discourse</title>
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Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates
Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations
Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/05/beyond-ground-zero-shifting-the-public-relations-discourse/</link>
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		<title>Transparent Swede filmmaker Fredrik-David vs. aggressive Dole-Goliath PR</title>
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An exclusive interview with Swedish documentary filmmaker, Fredrik Gertten, about his 2009 BANANAS! film and his currently screening (at film festivals around the world) Big Boys Gone Bananas!* documentary.
In particular, we talk about Dole’s aggressive corporate public relations and media campaign, which worked to prevent WG Film’s BANANAS! documentary from screening in the USA on [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/04/transparent-swede-filmmaker-fredrik-david-vs-aggressive-dole-goliath-pr/</link>
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		<title>Closing the door on the gatekeeper role in PR</title>
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At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes.  In particular, it is clear neither occupation can maintain their traditionally exclusive roles as &#8216;gatekeepers&#8217; in filtering and controlling the flow of information that is [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/04/closing-the-door-on-the-gatekeeper-role-in-pr/</link>
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		<title>Lies and Secrets: the currency of public relations</title>
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You don&#8217;t have to dig too far to find criticisms of public relations as involving lying and other less than ethical practices.  The normal response from the industry is denial, citation of codes of conduct and finger pointing at isolated &#8216;others&#8217;.
But is lying really an absolute &#8216;do or don&#8217;t do&#8217; matter? In reality, doesn&#8217;t [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/04/lies-and-secrets-the-currency-of-public-relations/</link>
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		<title>Occupy Next (CBC Radio documentary)</title>
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New CBC Radio documentary: Occupy Next 
We&#8217;re interrupting our regularly scheduled PR Conversations programming to tell you the exciting news that that Ira Basen has another documentary, airing on Sunday, April 1st (no joke) on The Sunday Edition.
I asked Ira to tell me what this one was about:
&#8220;Occupy Next looks first at the rather extraordinary [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/03/occupy-next-cbc-radio-documentary/</link>
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		<title>Italian women in PR: challenges and opportunities</title>
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Op-Ed by Enrica Orecchia
Italian women in PR: challenges and opportunities
The gender-balance question in our PR discipline continues to be a topic of interest, as evidenced by a recent poll and discussion in LinkedIn’s Public Relations Professionals Group, “Why are there more women than men in PR?” That debate inspired me to write my own blog [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/03/italian-women-in-pr-challenges-and-opportunities/</link>
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		<title>Career moves in public relations: Climbing ladders, revolving doors and musical chairs</title>
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Are you looking for a career move or new opportunity in public relations?  Judging by my own observations of the use of hashtag #PRjob on Twitter, there are plenty of opportunities around for a change of direction, as well as work placement and first jobs.
What isn&#8217;t clear is how these jobs differ, if at [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/03/career-moves-in-public-relations-climbing-ladders-revolving-doors-and-musical-chairs/</link>
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		<title>PRoust Questionnaire: Al Clarke</title>
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The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from Al Clarke:
1. What is your most striking [...]]]></description>
		<link>http://www.prconversations.com/index.php/2012/03/proust-questionnaire-al-clarke/</link>
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