Catherine Arrow

Catherine Arrow is a public relations consultant and trainer. Currently in New Zealand, she is working alongside the Public Relations Institute of New Zealand (PRINZ) on its continuing professional development programme as well as other consulting and training projects. A Fellow of the Chartered Institute of Public Relations (UK), Catherine’s career began in journalism before she moved into public relations, working in both the private and public sector. She ran an award-winning independent consultancy for 13 years prior to arriving in New Zealand, is a CIPR Approved Trainer and Accredited Practitioner. She has a particular interest in the development of new communications channels having been involved with online projects since 1994. Catherine is passionate about the need to create a greater understanding of the role of public relations in today’s society and has spent much time over the years working with organisations outside the industry on projects designed to improve general knowledge and awareness of the benefits of good public relations practice.