Ukrainian Elections Aftermath: PR Needs Massive Cleaning
Yesterday, the people of Ukraine cast their ballots in national elections for the third time in three years. In just a few days, Ukrainians will know who will run this country for the next four years or so. The race is extremely close, and what with all the speculation of falsification and such…
The Ugly Side of Eastern European PR. I Wish it Were a Joke
Here is an ad that a Ukrainian firm mails to prospective clients. It’s self-explanatory, really.
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SmartManager company offers:
1. Placing PR-materials in the elite pool of publications that usually decline to publish paid-for materials without marking them as advertising.
2. Placing stories in Ukrainian media (television, Internet, press, radio) on the most attractive terms.
3. Producing high quality PR [...]
Personal Ethics and Universal Hypocrisy
Recently I reviewed a research thesis written by Anastasia Grynko, a Ukrainian student based in the U.S., titled “Bribery for News Coverage: Research in Ukraine”. Anastasia interviewed 30 “communication leaders” – 15 leading journalists and 15 well-known PR practitioners – and painted a staggering picture, which perfectly illustrates the hypocrisy traditionally surrounding all ethical issues [...]