Posted by Toni Muzi Falconi on May 16, 2010 · 1 Comment
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few [...]
Posted by Toni Muzi Falconi on April 30, 2010 · 5 Comments
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…’ then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.
Filed under PR Vision · Tagged with Change, Communication, Crisis Management, Culture, Democracy, Education, ethics, Evaluation, Influence, Reputation, Social impact, Social Responsibility, Society
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I [...]
Posted by Toni Muzi Falconi on March 30, 2010 · 9 Comments
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?
This blog has already discussed the Stockholm [...]
Filed under PR Nexus · Tagged with Change, Culture, Engagement, Evaluation, Governance, Institutionalization, Measurement, Organisation, Practitioners, Professional Associations, Society
Posted by Toni Muzi Falconi on March 13, 2010 · 1 Comment
In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.
Posted by Toni Muzi Falconi on March 6, 2010 · 5 Comments
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
Filed under PR Nexus · Tagged with Blogs, Change, Culture, Education, Media, Reputation, Research, Social impact, Social media, Social Responsibility, Web 2.0
Posted by Toni Muzi Falconi on February 21, 2010 · Leave a Comment
“Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating” – this sentence is extracted from an interesting op-ed column of last Friday’s NYT under the title ‘the power elite’
Posted by Toni Muzi Falconi on February 12, 2010 · 4 Comments
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Filed under PR Nexus · Tagged with Blogs, Change, Communication, Culture, Economic Impact, Engagement, Evaluation, Governance, Measurement, Professional Associations, Publics, Reputation, Research, Social Responsibility, Web 2.0
Posted by Toni Muzi Falconi on February 2, 2010 · 6 Comments
It seems that, during his first year in office, President Obama is progressively losing control of his narrative. It also seems that Italy’s Berlusconi is, instead, holding on to his narrative with success.
Posted by Toni Muzi Falconi on January 21, 2010 · 7 Comments
This morning’s edition of the New York Times carries on it’s front page an enligthening article by Alissa Rubin on the Taliban’s public relations campaign in Afhganistan, casting a well informed and brilliantly reported portrait of how the Taliban’s are increasing in their effort to gain the support of the people.
Filed under PR Sphere · Tagged with Change, Culture, Engagement, Influence, Institutionalization, Organisation, Politics, Reach, Reputation, Social impact, Society
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