A defining moment for public relations
Guest post by Terry Flynn, PhD, APR, FCPRS
Setting the stage for a defining moment for public relations
Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association [...]
Integrated reporting and strategic public relations
Guest post by Benita Steyn
In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy.
We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide [...]
Who has seen the future of PR?
Guest post by Jean Valin, APR, FCPRS
Who has seen the future of PR?
The Global Alliance for Public Relations and Communication Management (GA) is embarking on an ambitious project to determine to what extent the seven core competencies used by accreditation examiners who confer the “APR“ and “ABC” in 16 organizations around the world are of [...]
PRoust Questionnaire: Toni Muzi Falconi
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]
Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare
Guest post by Josh Greenberg, PhD
Establishing the scenario
In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure [...]
Mentoring, networking and innovation: a prescription for the 21st century
Mentoring, networking and innovation: a prescription for the 21st century, is a co-authored guest post by Alan Berkson and Fred McClimans
History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the “knowledge acquisition ecosystem” has changed considerably. There was a time when this process was slow and rooted [...]
CSR Reports? Reporting of irresponsible behaviours; new book by Paolo D’Anselmi
Book review by Toni Muzi Falconi
Disclosure: Paolo D’Anselmi is an old friend of mine. I am grateful to the current leaders of PR Conversations for allowing me to introduce to its many visitors and readers Paolo’s most recent book—his first in the English language—which reveals a number of unique arguments adding much “food for thought” [...]
Constructing the Organizational Narrative: PR definition in the making
There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin.
We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear [...]
Public relations 2011: PR primer for (social) networking
Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.
The sole Canadian representative, one of my two contributions is now online; following is an excerpt.
PR primer for [...]
Arthur Yann: public relations in a fishbowl
An in-depth interview with the gent practising PR for the world’s largest organization of public relations professionals.
There’s an irony that public relations as a discipline struggles to manage the industry’s reputation. Why do you think this is the case?
There’s some truth to the “shoemaker’s children” analogy, but the root causes go well beyond that.
For one [...]