Posted by Judy Gombita on April 25, 2012 · 7 Comments
An exclusive interview with Swedish documentary filmmaker, Fredrik Gertten, about his 2009 BANANAS! film and his currently screening (at film festivals around the world) Big Boys Gone Bananas!* documentary.
In particular, we talk about Dole’s aggressive corporate public relations and media campaign, which worked to prevent WG Film’s BANANAS! documentary from screening in the USA on [...]
Filed under PR Mediums · Tagged with aggressive media relations campaign, Alfonse Allende, BANANAS!, Big Boys Gone Bananas!*, buying strategic communications, cease and desist letters, disclosure of PR clients, documentary filmmaking, Dole, Fredrik Gertten, free speech, Max Hamburgers, media strategy, Public Relations, social media and film promotion, Sweden, Swedish Parliament, WG Film, WG Films
Posted by Judy Gombita on March 30, 2012 · Leave a Comment
New CBC Radio documentary: Occupy Next
We’re interrupting our regularly scheduled PR Conversations programming to tell you the exciting news that that Ira Basen has another documentary, airing on Sunday, April 1st (no joke) on The Sunday Edition.
I asked Ira to tell me what this one was about:
“Occupy Next looks first at the rather extraordinary [...]
Posted by Judy Gombita on March 26, 2012 · 9 Comments
Op-Ed by Enrica Orecchia
Italian women in PR: challenges and opportunities
The gender-balance question in our PR discipline continues to be a topic of interest, as evidenced by a recent poll and discussion in LinkedIn’s Public Relations Professionals Group, “Why are there more women than men in PR?” That debate inspired me to write my own blog [...]
Filed under PR Nexus · Tagged with communicatation, Daniela Mian, Enrica Orecchia, female competencies, female entrepreneurs in PR, Ferpi, gender behavioural expectations, gender-balance in professions, Italian culture, Italian women in PR, Lois P. Frankel, public relations in Italy, small enterprises in Italy
Posted by Judy Gombita on February 16, 2012 · 2 Comments
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]
Filed under PRoust Questionnaire · Tagged with Brian Solis, Cirque du Soleil, communities, Frank Augustyn, Lea Werthman, Maya Angelou, muckrakers, National Arts Centre, Ottawa Ballet, positive behavours, PR campaigns, propaganda, PRoust Questionnaire, relationship managers, Richard Branson, Stakeholders, Virgin
Posted by Judy Gombita on February 2, 2012 · 6 Comments
A “conversational” documentary film review by Judy Gombita and Madeline Lunney
Question 13 of our PRoust Questionnaire:
“Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?”
Answer: Pink Ribbons, Inc.
In early January, we were invited to a private screening of the National Film Board’s feature documentary, Pink Ribbons, Inc. (which [...]
Filed under PR Mediums · Tagged with #PinkRibbonsInc, breast cancer, cancer cure, cancer research, cause marketing, corporate greed, corporate social responsibility, environmental causes, fundraising campaigns, Léa Pool, NFB, philanthropy, pink ribbons, Pink Ribbons Inc., pinkwashing, Ravida Din
Posted by Judy Gombita on January 25, 2012 · 8 Comments
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]
Filed under PR Axis · Tagged with access, disclosure, government communication, Media, Pierre Killeen, political engagement, PR20.0, process, public sector, Social media, Stakeholders, talking points, truth, Tyler Orchard, veracity
Posted by Judy Gombita on January 9, 2012 · 9 Comments
Public diplomacy: a higher calling for public relations
Guest post by John Paluszek, APR, Fellow PRSA
It is not hyperbolic to say it:
Public relations professionals now have an epic opportunity to serve the global society and thereby win new appreciation of our profession.
In fact, some are already well into that mission.
Let’s quickly examine the case for this [...]
Filed under PR Motion · Tagged with equality of voice, global public relations, global society, international relationships, John Paluszek, public diplomacy, smart power, social harmony, social justice, soft power, sustainable communities
Posted by Judy Gombita on December 30, 2011 · 3 Comments
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]
Filed under PRoust Questionnaire · Tagged with brand Africa, change agents, corporate governance, corporate strategy, Estelle de Beer, power of communication, PRISA, SACOMM, South Africa, Strategic Public Relations, sustainability
Posted by Judy Gombita on December 21, 2011 · 7 Comments
Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners
In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for [...]
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