Pink Ribbons, Inc. — Rage against the marketing machine’s “shiny, pink success story”

A “conversational” documentary film review by Judy Gombita and Madeline Lunney

Question 13 of our PRoust Questionnaire:
“Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?”
Answer: Pink Ribbons, Inc.
In early January, we were invited to a private screening of the National Film Board’s feature documentary, Pink Ribbons, Inc. (which [...]

Public diplomacy: a higher calling for public relations

Public diplomacy: a higher calling for public relations
Guest post by John Paluszek, APR, Fellow PRSA

It is not hyperbolic to say it:
Public relations professionals now have an epic opportunity to serve the global society and thereby win new appreciation of our profession.
In fact, some are already well into that mission.
Let’s quickly examine the case for this [...]

PRoust Questionnaire: Estelle de Beer

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]

One world, many voices in PR

Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners
In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for [...]

A defining moment for public relations

Guest post by Terry Flynn, PhD, APR, FCPRS

Setting the stage for a defining moment for public relations
Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association [...]

Integrated reporting and strategic public relations

Guest post by Benita Steyn

In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy.
We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide [...]

Who has seen the future of PR?

Guest post by Jean Valin, APR, FCPRS
Who has seen the future of PR?

The Global Alliance for Public Relations and Communication Management (GA) is embarking on an ambitious project to determine to what extent the seven core competencies used by accreditation examiners who confer the “APR“ and “ABC” in 16 organizations around the world are of [...]

PRoust Questionnaire: Toni Muzi Falconi

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]

Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare

Guest post by Josh Greenberg, PhD

Establishing the scenario
In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure [...]

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