Posted by Judy Gombita on February 2, 2012 · 4 Comments
A “conversational” documentary film review by Judy Gombita and Madeline Lunney
Question 13 of our PRoust Questionnaire:
“Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?”
Answer: Pink Ribbons, Inc.
In early January, we were invited to a private screening of the National Film Board’s feature documentary, Pink Ribbons, Inc. (which [...]
Filed under PR Mediums · Tagged with #PinkRibbonsInc, breast cancer, cancer cure, cancer research, cause marketing, corporate greed, corporate social responsibility, environmental causes, fundraising campaigns, Léa Pool, NFB, philanthropy, pink ribbons, Pink Ribbons Inc., pinkwashing, Ravida Din
Posted by Judy Gombita on January 25, 2012 · 7 Comments
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]
Filed under PR Axis · Tagged with access, disclosure, government communication, Media, Pierre Killeen, political engagement, PR20.0, process, public sector, Social media, Stakeholders, talking points, truth, Tyler Orchard, veracity
Posted by Judy Gombita on January 9, 2012 · 9 Comments
Public diplomacy: a higher calling for public relations
Guest post by John Paluszek, APR, Fellow PRSA
It is not hyperbolic to say it:
Public relations professionals now have an epic opportunity to serve the global society and thereby win new appreciation of our profession.
In fact, some are already well into that mission.
Let’s quickly examine the case for this [...]
Filed under PR Motion · Tagged with equality of voice, global public relations, global society, international relationships, John Paluszek, public diplomacy, smart power, social harmony, social justice, soft power, sustainable communities
Posted by Judy Gombita on December 30, 2011 · 1 Comment
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]
Filed under PRoust Questionnaire · Tagged with brand Africa, change agents, corporate governance, corporate strategy, Estelle de Beer, power of communication, PRISA, SACOMM, South Africa, Strategic Public Relations, sustainability
Posted by Judy Gombita on December 21, 2011 · 6 Comments
Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners
In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for [...]
Posted by Judy Gombita on December 7, 2011 · 88 Comments
Guest post by Terry Flynn, PhD, APR, FCPRS
Setting the stage for a defining moment for public relations
Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association [...]
Posted by Judy Gombita on November 28, 2011 · 36 Comments
Guest post by Benita Steyn
In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy.
We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide [...]
Filed under PR Sense · Tagged with Benita Steyn, CSR, Estelle de Beer, Governance, Institutionalisation, Integrated Reporting, King III Report, Management, Stakeholders, Strategic Public Relations, sustainability
Posted by Judy Gombita on November 10, 2011 · 4 Comments
Guest post by Jean Valin, APR, FCPRS
Who has seen the future of PR?
The Global Alliance for Public Relations and Communication Management (GA) is embarking on an ambitious project to determine to what extent the seven core competencies used by accreditation examiners who confer the “APR“ and “ABC” in 16 organizations around the world are of [...]
Filed under PR Sense · Tagged with Community of practice, future of PR, Global Alliance, global PR, international standards for PR, issues and crisis communication, Jean Valin, John Paluszek, multi-national companies communications, PR accreditation, PR and communication management, PR core competencies, professional standards, public relations structures and systems
Posted by Judy Gombita on October 27, 2011 · 3 Comments
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
PRoust Questionnaire answers from [...]
Posted by Judy Gombita on October 21, 2011 · 27 Comments
Guest post by Josh Greenberg, PhD
Establishing the scenario
In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure [...]
Filed under PR Axis · Tagged with crisis communications assessment, Dr. Isra Levy, endoscopies infection, Josh Greenberg, media responsibility, nose for outrage, Ottawa Public Health, patient confidentiality, Public Interest, risk assessment, risk communication plan, social media and crisis communications
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